Growing a strong brand takes much more than looking professional — you also need an established set of beliefs to drive your startup’s behavior from the inside out. — Welp, we’re at the end of another crazy year. Much is still uncertain, but with the chaos comes new startups, new brands, and new growth. As we approach 2022, I’d like to pass on a few of my most common observations as a brand designer in hopes that tomorrow’s founders…

Founders lack the design knowledge and resources to effectively design their pitch decks. As a startup brand designer, I see it firsthand. It‘s not their fault — design costs money and it’s hard to justify its value at an early stage. Instead, we see slides jam-packed with stats and paragraphs…